BGC 007BGC 007
It almost see that the art department at Gum, Inc. went crazy producing the “WAR NEWS PICTURES” series since there are so many style and color variations in the set, which contained 144 cards. There are seven distinct groups of cards: 1-48, 49-72, 73-84, 85-96, 97-108, 109-120, and 121-144. The first 120 cards bear a tiny subseries code number in the bottom-right corner on the reverse. Fortunately, the words “WAR NEWS” are somewhere on every card, the one common detail which makes cards of this series easy to identify.
Gum, Inc. began distributing WAR NEWS PICTURES in 1939 and continued into 1940. The initial wrapper was semi-clear wax with the world “WAR” set on a red center and the advertising copy on it tried to tie in WAR NEWS PICTURES with the fabulously successful “HORRORS OF WAR” series which preceded it: “START IMMEDIATELY TO SAVE THIS COMPLETE SERIES. Complete sets of the first 240 Horrors of War cards, published in 1938, are now very valuable. Don’t miss the opportunity to get all of this new series of picture cards.” If that was not enough, another advertising panel on the wrapper described the current set as “news pictures and illustrations of the current HORRORS OF WAR in Europe.” The wrapper bears a 1939 copyright date.
The second wrapper associated with the set carries a 1940 copyright date and has a white and black newspaper design set on a yellow center. By that time, the public had already come to the conclusion that War News Pictures couldn’t match Horrors of War in style and quality, so the attempt to link the two sets by advertising propaganda was abandoned in favor of passing off the cards as “valuable classroom material”. J. Warren Bowman, the owner of Gum, Inc., was a man always in search of a promotional gimmick: convincing teachers to allow bubble gum cards in the schoolhouse was the kind of challenge he enjoyed!
Three additional elements of this set are fascinating to collectors. First, the subseries numbered 49-72 carries the identical color artwork of 24 cards of Gum, Inc.’s “THE WORLD IN ARMS” set, which was also issued in 1939. This is the only run of full color cards in the War News Pictures, and only Bowman would dare to make two sets out of the one! Secondly, advertising on the last run of War News Pictures cards (121-144) suggests that more cards above No. 144 were planned – but none were ever released to the public. Finally, the set contains 12 of the rarest of all 1930’s cards: numbers 109-120. Over the years, collectors have constructed several theories to account for the scarcity of these cards, but no reliable information about them has been confirmed. Very few complete sets of War News Pictures are known to exist because these 12 cards are simply not available. This collection holds 106/144 cards.
Price: $1500.00